JANE DOE • +44 7707 900123 • [email protected]
Keep the exterior label to 2 lines and no more than 30 characters per line; include full name, one international phone number in E.164 format (example: +44 7707900123) and one email address. Add a third, internal card with an alternate contact (name + phone) and local accommodation if staying longer than 48 hours.
Use a durable tag: metal, thick PVC or laminated cardstock; secure with a tamper-resistant cable tie or rivet. Recommended tag sizes: credit-card (85 × 54 mm) or narrow strap tag (70 × 35 mm). Font: sans-serif, name at 12–14 pt, details at 9–11 pt; maintain high contrast (dark text on light background).
For machine-readable backup, include a QR code that encodes a vCard (VERSION:3.0). Example payload: BEGIN:VCARD
VERSION:3.0
FN:Jane Doe
TEL;TYPE=cell:+447707900123
EMAIL:[email protected]
NOTE:Alt contact John Doe +447700000000
END:VCARD. Generate at 300 dpi and print QR at minimum 25 × 25 mm to ensure scanners read it.
Security rules: do not print passport numbers, national IDs or financial details; avoid a full home address on the external tag – use city and country if necessary. Optionally add airline code and flight number on the internal card to speed up reunification at transfer desks.
Exact one-line bag tag: Name · Mobile · City format
Use this single-line template: FIRSTNAME LASTNAME | +CC NNNNNNNNN | CITY, COUNTRY – keep entire string ≤ 40 characters to fit most ID windows.
- Character rules: uppercase ASCII only; strip diacritics; replace multiple spaces with a single space.
- Name: given name then family name; if privacy desired, use family-name initial (e.g., JOHN D.).
- Phone: use international layout with a leading plus sign and country code, then local number; use spaces as separators, no parentheses. Example: +44 7911 123456.
- Place: city name in short form, add two-letter ISO country code after a comma. Examples: LONDON, GB or NAIROBI, KE.
- Length control: aim for ≤ 40 characters total; abbreviate city or switch to an initial if space runs out.
- Data minimization: include only name, phone and city; do not list street address, passport number or email.
Practical examples
- ANNA IVANOVA | +380 50 123 4567 | KYIV, UA
- MICHAEL O’NEIL | +1 202 555 0173 | WASHINGTON, US
- SARA LEE | +61 412 345 678 | SYDNEY, AU
Quick production tips
- If the tag window is narrow, use the pipe ‘|’ as separator and omit the country name: NAME | +CC NNNNN | CITY.
- Material and legibility: print on water-resistant stock; choose sans-serif font at minimum 12 pt; use high contrast (black on white).
- Travel checks: consult local regulations when carrying electronic equipment and accessories: are drones legal in kenya.
Short, privacy-preserving contact line on visible tags
Use a compact relay line: initials plus an SMS-only virtual number or a reclaim code tied to a private web page, e.g. “J.S. · SMS ONLY +44 7700 900123” or “ID AB-472 · https://short.link/AB472” or “J.S. · CODE AB472”.
Set up an SMS-only relay: purchase a virtual number, enable text, disable voice, create an auto-reply with brief pickup instructions and allowed contact hours, and redirect incoming texts to your personal device via email-to-SMS or webhook.
Implement a reclaim-code workflow: host a short URL that requires the printed code to unlock contact details; use 4–6 alphanumeric codes, keep URL length under 20 characters, and expire access after 48–72 hours to limit exposure.
Offer a QR option that links to a single-view, HTTPS-secured page or an encrypted vCard; require the printed code to decrypt contact, limit scans to one or a small number, and include a visible short code alongside the QR.
Tag design specifics: keep the visible line under 30 characters, prefer initials over full name, show city only when necessary, use high-contrast sans-serif type at 10–14 pt, place tag next to the handle, and protect with laminate.
Airport-friendly wording: flight number and ETA
Include airline IATA code + flight number, arrival airport IATA, date (YYYY-MM-DD) and ETA in 24-hour local time at the top of any lost-and-found entry. Example: “BA123 LHR 2025-08-21 ETA 14:35”.
Preferred order: FLT (airline+number) · ARR (IATA) · DATE (YYYY-MM-DD) · ETA (HH:MM local 24h) · STATUS (SCH/ACT) · CAR/GATE (when known) · brief descriptor (colour, size). Keep entries compact, using pipes or single spaces between fields.
Compact examples
BA123 LHR 2025-08-21 ETA 14:35 | SCH 14:00 | checked bag, navy suitcase, red ribbon
AA321 JFK 2025-09-10 ETA 09:20 | carousel 5 | small black roller
DL456 SFO 2025-11-02 ETA 22:10 – subject: Lost item DL456 ETA 22:10 2025-11-02
Scheduled vs actual
When arrival time changed, list SCH then ACT: “SCH 14:00 / ACT 14:22”. Use both times to match airline/airport logs and to speed retrieval. Always use 24-hour notation and IATA airport codes to prevent time zone or name ambiguity.
Insurance label phrasing – state insured value and claim contact
Use this compact label example exactly: Insured USD 2,500 | Insurer: Atlas Insurance | Policy ID: A-123456 | Claims: +1-555-123-4567 | [email protected] | File claim within 14 days; retain original purchase receipt.
Formatting rules
Always show currency with ISO code then amount (USD 2,500.00). Specify whether amount reflects replacement cost or ACV in parentheses: (replacement cost) or (ACV). Present policy identifier as a single token with letters and digits (no spaces): A-123456. Use E.164 phone format for claim lines: +15551234567. Include one dedicated claims email and one claims portal URL. State a numeric claim deadline expressed in days: “File claim within 14 days” or “Submit within 21 days”.
Required claim elements and proof
List these items on the tag when space permits: insurer legal name, policy ID, claims phone, claims email, claim deadline, and a short proof list: “Receipt, photos, tracking no.” If proof not on person, write “Keep receipt; submit copy with claim.” Always keep original receipt and dated photos as primary evidence; add tracking number used during transit and any police report number if theft occurred.
Keep critical documents on person using a secure travel belt such as best waist pack for hunting.
Multilingual phrase templates – common destination languages
Attach a dual-language short tag: native script first, Latin transliteration second; include full name, +countrycode phone (digits only) and city; keep each line under ~35 characters and use uppercase letters for name to boost legibility.
Language | Local text | Transliteration / English | Notes |
---|---|---|---|
English | Name: ANNA IVANOVA · +44 7712345678 · LONDON | Name: ANNA IVANOVA · +44 7712345678 · LONDON | Use +countrycode then continuous digits; uppercase name. |
Spanish | Nombre: ANA PÉREZ · +34 612345678 · MADRID | Nombre: ANA PEREZ · +34 612345678 · MADRID | Diacritics OK, provide ASCII alternate in second line. |
French | Nom: JEAN DUPONT · +33 612345678 · PARIS | Nom: JEAN DUPONT · +33 612345678 · PARIS | Avoid parentheses; use space or middle dot between elements. |
German | Name: MAX MÜLLER · +49 15123456789 · BERLIN | Name: MAX MUELLER · +49 15123456789 · BERLIN | Provide ASCII transliteration of umlauts on second line. |
Chinese (Simplified) | 姓名:李华 · +86 13800138000 · 北京 | Li Hua · +86 13800138000 · Beijing | Local script first, Latin second; omit punctuation that breaks OCR. |
Arabic | الاسم: محمد علي · +971501234567 · دبي | Mohamed Ali · +971501234567 · Dubai | Right-to-left script on top line; include left-to-right Latin on next line. |
Russian | Имя: ОЛЬГА СМИРНОВА · +7 9161234567 · МОСКВА | OLGA SMIRNOVA · +7 9161234567 · Moscow | Use Cyrillic then uppercase Latin; remove spaces inside phone groupings when space-limited. |
Japanese | 氏名:佐藤 太郎 · +81 9012345678 · 東京 | SATO TARO · +81 9012345678 · Tokyo | Kanji/Kana first; provide romaji on second line for international handling. |
If the destination script is non-Latin, always include a Latin-line transliteration beneath the native-line; keep phone prefixed with ‘+’ and no parentheses; use simple separators (middle dot, bullet or centered dash) and avoid long addresses or emergency phrases; test print size so each character remains readable at 8–10 mm height.
Non-confrontational wording to deter tampering or theft
Use calm, direct phrasing that implies monitoring and a fast recovery process: “Property ID 48721 · GPS tag active · Return: +44 7123 456789.”
Key elements
Combine three short items: monitoring cue (GPS, video, ID), concise return instruction (single phone number or short URL), optional reward. Keep total text under 45 characters when possible to remain legible at a distance.
Example compact formats: ID 48721 · GPS active · Return: +44 7123 456789; Video recorded · ID 48721 · Return: +1 555‑2345; Reward $50 · ID 8721 · Call: +61 412 345 678.
Tone and verbs: prefer neutral commands such as ‘Return’, ‘Please call’, ‘Found? Contact’, ‘Reward offered’. Avoid accusatory words like ‘thief’, ‘do not’, or aggressive punctuation (all caps, exclamation marks).
Design and placement: use 25–50 mm character height, sans-serif font, 60%+ contrast (black on yellow, white on dark blue). Print on weatherproof vinyl; attach to an outer panel near the handle where a finder will look. Keep critical text horizontal and unobstructed by straps or zippers.
Privacy and verification: display only an ID and single callback method. If linking to a recovery page, use a short URL or QR that opens a form requiring minimal verification before owner details appear.