Michael Turner
Pronunciation: Use a single-syllable rendering – /beɪs/ – rhyming with “base”. Articulate a clear long A vowel; avoid splitting into two syllables or inserting an extra vowel sound.
Spoken usage: For customer-facing audio and on-camera mentions, place a brief pause before the name and keep delivery neutral-pitched. Common incorrect variants to avoid: “bee-iss”, “bay-iss”.
Written guidance: retain the label’s official capitalization in headlines and product listings. Pair the brand with terms such as “carry-on”, “suitcase”, “travel bag” or “baggage” for clarity in SEO and retail copy; include the phonetic form (/beɪs/) in metadata and alt text to improve voice-assistant recognition.
Audio production tips: record at 44.1–48 kHz, use a clean mid-range microphone, and target a vowel sustain of roughly 140–180 ms for the brand syllable. Apply a slight boost around 1–3 kHz to maximize intelligibility without harshness.
Practical copy examples: “Carry-on by the label features a built-in USB charger and measures 22 × 14 × 9 in.” “This suitcase from the label weighs 7.1 lb and fits most overhead compartments.” Use the phonetic cue in pronunciation guides and internal style sheets to ensure consistent narration across channels.
Pronunciation and usage
Pronounce the brand as /beɪs/ – BAYS (rhymes with “days”); single-syllable stress on that vowel sound.
Spoken references
Use concise spoken forms: “a BAYS carry-on,” “the BAYS checked suitcase,” “my BAYS travel backpack.” Place the pronunciation-form immediately before the product type to avoid ambiguity in conversation.
Written forms
In text, use title case for the name and follow it with the category: Shay Mitchell’s BAYS carry-on, BAYS travel set, BAYS accessories. For SEO and tags include variants such as BAYS carry-on, BAYS travel bag, Shay Mitchell travel gear. Use hyphens only when the phrase modifies a noun directly (for example, “BAYS-branded compartment”).
Pronounce the brand aloud when requesting a travel bag in a store
Pronounce the name as one syllable with a long “A”: /beɪs/ (rhymes with “base”).
- “Excuse me – is there a B‑E‑I‑S carry-on on the sales floor?”
- “Looking for the B‑E‑I‑S medium travel bag, color: graphite.”
- “Model: B‑E‑I‑S 2-wheel spinner – any stock available?”
Enunciation tips:
- Hold the vowel about 0.3–0.5 seconds to make the long A audible.
- Finish with an unvoiced /s/ (soft “s”), avoiding a voiced “z” ending.
- If staff request spelling, present B‑E‑I‑S or show a photo of the label on a phone.
Reduce mishearing in busy stores by speaking at moderate volume and slightly slower tempo; pointing to the product or tag eliminates ambiguity.
For small travel accessories often bought alongside cases, see best tokyu hands umbrella and best ultra mini umbrella.
American vs British pronunciations: which vowels and stresses to use
Recommendation: In North American contexts prefer /beɪz/ (rhymes with “phase”); in British Received Pronunciation many speakers prefer /beɪs/ (rhymes with “base”). Keep a single-syllable stress on the whole word.
Vowel quality: both variants use the diphthong /eɪ/. Articulate by moving from a mid-front vowel toward a high front glide: hold the initial portion slightly longer for a clear American-style drawl, trim the glide a touch for a crisper British sound.
Final consonant: the main difference lies in voicing. Use /z/ (voiced) for the North American variant – vocal cords vibrate, examples for practice: “phase”, “maze”, “raise”. Use /s/ (voiceless) for the British variant – hiss without cord vibration, practice with “face”, “mass”, “race”. Place a hand on the throat to check for vibration when producing /z/.
Connected speech and assimilation: choose /z/ when the next word begins with a vowel to enable smooth linking (e.g., /beɪz əˈbaʊt/). If using /s/, add a clear release before a vowel-initial word to avoid accidental voicing.
Short drills: repeat minimal pairs “phase /feɪz/ – face /feɪs/”, “raise /reɪz/ – race /reɪs/”. Record a single-syllable rendering, listen for vowel length and presence/absence of vocal-fold vibration on the final consonant, then match the target dialect variant.
Short phrases to request a specific suitcase from staff or listings
Ask for model name, size, color and SKU before checking stock.
Keep spoken lines under eight words where possible; include model + size + color + SKU for listings and messages.
| Context | Short phrase |
|---|---|
| In-store – availability check | Excuse me – is the [BRAND] Aven 22″ carry-on in Black available? |
| In-store – bring item to counter | Please bring the [BRAND] Aven 22″ (SKU AV-2201). |
| In-store – quick inspection | Open case; roll wheels, test zipper and handle lock. |
| Reserve or hold | Hold one [BRAND] Aven 22″ – hold 24 hrs, card at pickup. |
| Purchase confirmation | I’ll take the [BRAND] Aven 22″ carry-on; charge card ending 1234. |
| Online listing – search query | Search: [BRAND] Aven 22″ carry-on Black SKU AV-2201 |
| Message to seller – condition | Is the [BRAND] Aven 22″ (SKU AV-2201) new, open-box or used? |
| Message to seller – dimensions | Dimensions, please: 22 x 14 x 9 in including wheels? |
| Filter wording for listings | Filter: [BRAND] · Aven · 22″ · Black · SKU AV-2201 · In stock |
| Ask about warranty/return | Warranty length and return window for SKU AV-2201? |
Always quote exact model and SKU when requesting stock; include color name and size in inches or cm, and state payment or pickup preference in the same sentence for faster service.
Precise search queries and spelling tricks for locating a specific travel brand online
Use exact model names or SKU codes combined with Google’s site operators and quoted phrases; concrete query templates follow.
Query templates
Exact product + retailer: “[BRAND]” “suitcase” site:amazon.co.uk OR site:ebay.co.uk
Title- and URL-focused: intitle:”[BRAND]” OR inurl:”[BRAND]” AND (spinner OR “carry on” OR expandable)
Manuals and spec sheets: “[BRAND]” filetype:pdf OR filetype:doc OR site:manualslib.com
Marketplace deep search: site:poshmark.com OR site:mercari.com “[BRAND]” OR “official [BRAND]”
Image-first lookup: upload product photo to images.google.com, then add “site:instagram.com” or “site:pinterest.com” to narrow results.
Spelling tricks and technical tips
Misspelling OR groups: build an OR list that covers common keyboard errors and alternate punctuation: “”[BRAND]” OR “[BRND]” OR “[BR-AND]” OR “[B.R.A.N.D]””
Vowel- and hyphen-variants: include versions with removed vowels, doubled vowels, hyphen or space between letters, and accented letters where applicable; use OR to combine them in one query.
SKU/barcode search: extract ASIN/UPC/EAN from product photos or page source (Ctrl+U) and query “ASIN B0XXXXX” or “UPC 012345678901” directly; these return precise matches.
Operator tricks: use -review to exclude blogs, OR to widen, and quotes for exact phrases; example: “”[BRAND]” “suitcase” -review -blog site:shop.com”
Test operator behavior with unrelated long-tail pages (example link): external example
